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flipflop Merlot 2009

It’s summer and when you think of a glass of wine, you most likely think of a chilled white or rose…flip flop your thinking and get into a red now and then. They’re not just for cold, rainy days….flipflop Merlot puts the “Summer” back into red wine time!

Can I tell you I am loving flipflop wines! They are taking the market by storm. Wine Enthusiast has already listed them on their “Best Buy” list and their QPR is really exceptional. If they keep the course, they will be another “wine” household name. The following is a excerpt from their website, to help better understand just how and why they can make such great wines at value prices:

“With flipflop wines, we have embraced the movement toward individualistic expression, instead of manufacturing wines into some cookie-cutter style that’s all the rage. Our goal is to craft expressive, well-balanced wines that evoke just what the grapes inside intended, without being over-wrought or over-explained, and that can be enjoyed at any occasion. By collaborating closely with partner winemakers at the source, they are able to stay true to each wine’s varietal character, and to make great tasting wines that don’t break the bank.”

You may recall I reviewed my first flipflop wine back in early June of this year; “A White With Sole”. It really was impressive for the price and I was rather intrigued with the line of wines so I had to give them another try. This time, flipflop Merlot. This would be where flipflop wines have put their best foot forward! The color on this wine in the glass is mahogany cherry red with great clarity. It smells of currants and blackberries with vanilla and oak accents. The palate is of cherry and wood notes up front with the currants and blackberries in foreground. Slight oaky vanilla with a good, long finish that is very, very smooth. Light on tannic structure with a medium body. A great wine.

I can’t tell you how impressed, again, I am with this wine. Screw tops and cheap prices have never reflected what you get out of this line of wines. I’m a big California merlot fan (as uncool as that is for some :)) and I can say with confidence that the flipflop merlot would pass as a $20 merlot in a blind tasting….any day of the week. A flip flop feat! (or should I say feet?) I give this California merlot a FOUR BOTTLE rating. At $6.99 per bottle you best keep a case or two on hand to have for that weeknight merlot craving. flipflop wines are sold at most retailers but if you can’t find in your neighborhood check out the fancy footwork on their website for a great tool to help you find their wines locally: http://www.flipflopwines.com. When I came up with the phrase: “Where affordable California wines; meet everyday people.” there could not have been a better wine to fit the category than flipflop Merlot!